Clicky

Case Study: When Getting Personal Gets Results

For the fashion-aware owners of this unique and exquisite West Village condo, we were the right sales team because, in their words, we “were proactive, had a creative vision, and treated us like we were your only clients.” Our clients had decorated their apartment with impeccable taste, and they wanted a broker who believed in its value as much as they did. Faced with the potential challenge of an unusual L-shaped layout, we wanted to maximize the number of people through the door with a strategic media-wide campaign.

We worked with our top-tier creative team to produce photographs that emphasized the abundant light received at the South and West, and the spectacular views from the private terrace. To further help potential buyers picture their life in this apartment, we created a “hero” lifestyle video celebrating the story of the lucky new tenant, starring the bachelor who had it all: a beautiful apartment, an incredible girlfriend, and a successful career. We sold the property for $515,000 above the $2,000,000 asking price.

(175 West 12th Street — $2,515,000)

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